Is It A Bird, Is it A Plane.. No Its A SHAME !!!

I wanted to write about this for a very very long time and now the occasion has just just made things mandatory for me to sit up and hit the key board. i know this is a very controversial argument especially on a second assignment. But the land cherished for its culture is now looking itself into the deep hole, somebody needs to send the SoS !!!

I was in Goa for a week in January and the pseudo culture they followed there was not very charming. It had its rich invasion of the Portuguese with a mild blend of the Goan patois. I was very happy to get back to Chennai with the Madrasi Auto wallas haggling to the customers at the Airport. Typical Madrasi weather. I was admiring anything and everything in my aspect ratio, Madrasi Trees, Madrasi Roads, Madrasi Traffic and the feeling "Namba Madras" was flying well and truly high. Until my eyes fell on this "Not so Madrasi" Advertisement Hoarding on the median. My Initial Guesses on the product were stuffs used for "Making Love."[Pardon Me, I couldn't get it more euphemistic than this] Voila ! It was an Ad for an FM channel ! ! !

I know the city has a very stiff competition in The Entertainment Business with as many as 9 FM channels reverberating the streets of Chennai. But an AD of such a kind to make people listen to that particular station was Atrocious. "Right from middle aged woman to a muscular looking bald guy posing in the most disgusting fashion", It was a hypocrite's masquerade of virtue. All the more shocking, This FM channel is housed by a very famous Magazine domicile which runs a very culturally oriented history. They are everywhere in the City, Even the most buzzing Kodambakkam Bridge abode the Ad of this FM Channel and the most Nauseating one i have ever witnessed.

Does an FM Channel demand such an advertisement to run its business. If this is any idea of capturing the youth it has failed miserably. Where are the Tamil-Centered Politicians, The Women Organizations, The Cultural Socities. If a Tamil cinema carrying such a scene is condemned very harshly by critics, Why No Reactions for such a Ghastly and provoking Ad !!! It has not only made a few people sit and notice this as an exasperating stuff but has also created a negative image on the possessor of the FM Channel. Its High Time some one does something to censure such controversial or more to say Comical acts. In The Wake of the New Indian Economy boom, Its Only The Suave Culture that would lead to eternal prosperity and not such humiliating pictures leading to Fatal Ignominy.